Every day, online audiences consume over 500 million videos on Facebook and YouTube.
For businesses, this statistic should catch your attention. You’re trying to captivate an audience through your marketing, but it turns out that your audience is already captive. They’re already watching hundreds of videos online every day. If your business isn’t represented in that number, you’re already falling behind.
If you want to take your online marketing to the next level and reach a new audience, video content is an achievable solution. It can massively expand the reach of your business.
Here are 5 reasons you should look into corporate video production.
Video Marketing Sparks Engagement
Recent research shows that videos are a highly effective way to catch and keep your audience’s attention, and this is just common sense. People today are driven by visuals more than text. Think about how you interact with online content; it’s easier to watch to a video with or without sound than read a 1000+ word article.
In fact, if your website includes professional video content, your visitors will likely spend up to 88% more time on your site.[1]
In our hurried age, most people prefer to just watch a video. However, this doesn’t mean that they will absorb less information about business. Actually, viewers will remember 85% more information after they’ve watched a video rather than when they’ve read text.[2]
Video Marketing Builds Your Brand
If you’re just relying on print or graphics to communicate your message, you’re robbing yourself of so many tools of communication—voice, music, motion, and so much more. Your site visitors will be able to learn more about your business and its brand from a single video than from skimming multiple articles.
In just a couple minutes, you can communicate to your audience your product’s benefits, business information, and so much more.
Videos Boosts SEO - Search Engine Optimisation
Video Marketing is also a great way to boost your search engine optimisation and drive your website to the top of a google search. After all, 80% of all consumer Internet traffic is accounted for by online video traffic. The demand for videos online is huge, and your business can capitalise on it.
Video Marketing Expands Your Social Media Reach
Whether we like it or not, social media is a vital piece of online marketing today. If you want to create a successful marketing strategy, you have got to appeal to social media.
Video marketing is a primary way. Videos receive 12 times as many shares than text and images combined.[3]After all, people don’t want to bore their friends. Maybe this explains why 83% of consumers are willing to share relevant video content with their friends online.[4]
Corporate Video Content is Cheaper Than Print
One of the main reasons businesses shy away from corporate or professional video content is because production costs can be so high. However, video content is actually a cheaper option than most print marketing. The benefits highlight that video marketing truly earns its keep.
Professional video production companies can produce high-quality corporate video content for affordable prices. They can ensure that viewers become consumers and that even in our media-saturated age, your business is receiving the attention it deserves.
[1]https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics
[2]https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics
[3]https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics
[4]https://www.forbes.com/sites/amitchowdhry/2018/09/18/study-relevant-video-content-drives-more-engagement-and-revenue/